湘鄂渝黔边旅游市场开发与合作营销研究

Research to the Development and Cooperative Sales of the Tourist Market in the Region among Hunan,Hubei,Chongqing and Guizhou

湘鄂渝黔边区历史上就是一个地域圈,旅游资源丰富,经济社会发展背景和环境相同,旅游合作具有良好的优势。但边区旅游产品重复雷同,旅游市场混乱,竞争无序,市场宣传促销缺乏整体性,影响边区旅游业的协调发展。只有加强区域合作,选准目标市场,实行分级分层开发,优化旅游产品结构,加大宣传促销力度,共同开发旅游市场,才能促进旅游业的大发展。

The region among Human,Hubei,Chongqing and Guizhou has been a geographical region which has a long time in the hstory.The region has a rich tourist resource and share a common economical and social background and environment.There is a very good condition for cooperation among the provinces in this region.But there are some problems in this region,such as all the provinces sell the same tourist products,tourist market's chaos,lack of a whole sales plan for all the provinces and so on.All these have a side effect to the harmony and development of tourist market in this region.To change the present situation,we should firstly enhance the regional cooperation;secondly,choose the target market properly;thirdly,strenghen propaganda and promote sales and so on,so forth.