我国体育用品产业集群的现状与发展研究

Research on Current Condition and Development of Sports Product Industrial Clustering in China

通过对我国体育用品产业集群现状、特点及其具备的优势进行分析,指出:我国体育用品产业集群主要集中在沿海开放地区,许多体育用品企业主要围绕同一产品或紧密相关产品从事产品开发、生产和销售等经营活动;以产业布局专业化、产品生产集约化、生产协作社会化的特点,形成“一镇(乡)一品”的生产经营格局;体育用品产业集群具备规模和成本优势、信息和创新优势、区域和品牌优势、产业与市场优势以及政策与环境优势。

Through analyzing current condition,characteristics and advantage of sports product industry in China,the author pointed out that our sports product industrial clustering mainly concentrated on coastal open area.Many sports goods manufactures focus on development,production and marketing of same products and related products.The unique production management pattern has been established with one town one brand.It formed the feature of industry distribution professionally,production intensification and socialization in cooperative production.Sports product clustering possesses advantage in many aspects such as mass production and cost,information and innovation,regions and brand,industry and market,policy and environment.