试论和谐社会与现代营销

Preliminary Discussion on Harmonious Community and Modern Marketing Management

和谐社会理念是对社会范围内基于资源有限性的社会可持续发展的指导,这个理念的提出具有很强的实践指导意义,无论是对社会还是对组成社会细胞的企业都是适用的,现代营销理念被证明是能够引领企业可持续发展的理念,现代营销观念与和谐社会理念的之间的统一更加验证了和谐社会这一目标的科学性依据,本文通过论述这两个理念的一致性,并试图通过和谐社会理念指导营销的发展,以此来深化对和谐社会构建理念的深入理解。

The concept of harmonious community is a community-wide guidance to sustainable development of a society based on the limited resources and such concept has a strong practical instructive significance. It is applicable to both society and corporations that serve as social cells. The concept of modern marketing management is proved to be a concept that can lead the sustainable development of corporations. The unity of modern marketing management and harmonious community further proves the scientific nature in harmonious community objective. This essay discusses the coincidence in these two concepts and tries to guide the development of marketing under harmonious community concept and accordingly deepen the further understanding on the concept of harmonious community construction.