中国零售业后WTO时代的发展战略

The Development Strategy of Retail Industry in China in the Era of Post-WTO

2004年12月11日我国已全面开放商业零售市场,面对零售业后WTO时代,中国零售业必须尽快改变经营状况,通过结合企业的资金、规模和消费者需求,充分发挥自身优势,开展特色经营,积极进行资产重组、战略联合,打造与外资相抗衡的商业“航空母舰”,优化企业供应链管理,发展自有品牌,重视人力资源,加强人员队伍建设,实行“以人为本”的优质服务,实行国际化经营,将我国现有的生产优势转化为全球市场的零售优势以及自主品牌的优势。

Since December 11, 2004 China has completely opened the commercial retail market. In the era of post-WTO, the retail industry in China must change its operating situation as soon as possible. With the capital and scale of enterprises and consumer demand into consideration, China should give full play to its own advantages to carry out characteristic operation, carry on assets reconstruction and strategic union actively and build the business 'aircraft carrier' in order to compete against foreign enterprises. China also has to optimize the management of enterprise supply chain to develop its own brands, attach great importance to human resources to strengthen the staff team construction and provide good service of 'human first', and carry out international operation to transform China's available productive advantages into the retail advantage in global market and into the advantage of its self-owned brands.