广告信息的传播与弱势群体利益的表达

Spreading of Advertising Information and Benefit’s Expression of Social Vulnerable Groups

在消费主义的社会里,广告信息的传播往往代表了消费利益主体的利益。而在广告信息传播的过程中,消费能力低下的低收入群体、信息加工能力低下的低文化或儿童群体、表达和追求自己利益的能力低下而又存在着种种问题需要通过消费来解决问题的普通消费者群体,他们的利益往往在被垄断的广告信息传播的话语权中被忽视和轻视。针对这种现状,我们应该本着构建和谐社会的原则来有效地保护在广告信息传播中弱势群体的利益。

In the society of the consumption doctrine, the spreading of advertising information usually represents the benefits of the mainstay of consumption benefits. At the spreading process of advertisement information, the low income community with low consume ability, the low culture community or children with low information processing ability and the common consumer with the low expresses and pursue oneself benefits, their benefits is usually neglected and despise when the right of words are monopolized. Instead of the present condition, we should protect availably the benefits of social vulnerable groups in the advertising information under the principle of setting up the harmonious society.