我国企业应用信息化营销创新探讨

Study on Selling Innovation of Enterprise Infonnationization in China

本文主要分析了信息时代和知识经济时代企业信息化与营销创新的密切关系,为了提高企业的竞争力和利润水平,必须进行营销创新。在营销创新过程中,应用信息化和信息技术变得十分迫切。当然企业也面临信息化方面的困难,必须正视并采取适当的措施克服。

The essay mainly analyses the close relation between the business infonnationization and sell originality in the ear of information and economaical knowledge. To improve the level of the competition and profit of business, we must cany on selling originality. In the process, it becomes very urgent to use infonnationization and message skill of course, business also faces the difficulty of the aspects of infonnationization. We must face squarely and take proper measure to overcome the difficulty.