构筑连锁超市经营的“五链”基石

Constructing the Five-chain Bases of Chain Supermarkets

连锁超市作为现代零售业一种全新的经营方式,它在中国得到了蓬勃发展。尽管连锁超市发展形势喜人,但我们应当看到中国连锁超市业发展的诸多问题:如起步晚、整体实力不强、区域发展极不平衡、供应商通道费的收取过度、资金短缺、人才匮乏、信息与物流技术落后等。文章着重分析了连锁超市企业其供应链、资金链、物流链、信息链、人才链断链的原因和保持链条畅通的重要性。

As a new way applies to the modern retail management chain supermarkets have been developed rapidly for ten years. Though development of the chain supermarkets is pleasing, we should see that their strength as a whole is not strong enough and that their development in different regions is not balanced. The author analyses the advantages for the enterprises to be managed in chain and the reason and importance of keeping the various links unobstructed. Meanwhile, she warns the enterprises not to be enlarged blindly.