广告应符合社会主义精神文明建设的要求

Ads Should Correspond With the Demand of Spirit Civilization

改革开放以来,广告业在我国迅速地成长壮大。但在其发展过程中存在着良莠并存的现象,一个突出的表现就是相当数量的广告注重经济效益而忽视社会效益,与社会主义精神文明建设的要求格格不入。我们必须采取有效措施,使广告成为传播社会主义精神文明和先进文化的重要载体。

Since reformation and openning, the AD Industry has been greatly expanding in our country. But the ads are not all the good things in the developement. One major case is that some adsonly stress the economic benefit not social benefit. It is object to the demand of the socialistic civilization, so we must make out some effective methods to make ads become the transportion for the socialistic and advanced civilization.