企业网络公共关系的实践与应用

The practice and application of enterprise' s network public relations

信息技术的发展不断推动着企业管理方法的变革。作为企业网络营销活动的重要组成部分,网络公共关系在实现企业营销目标的过程中发挥着日益重要的作用。本文将结合实际,对企业网络公关的优势和活动方式做一具体分析。

The development of information technology has been pushing the reform of enterprise administration approach . As the main element in enterprise' s cyber marketing activies, network public relations plays a very important role in the process of realizing the enterprise s marketing goal. This paper will analyze the advantage of the enterprise' s network public relations by combining practical situation.