基于差异化策略的环境管理与企业竞争力研究

Differentiation Based Analysis of Environmental Management and Corporate Competitiveness

从产品差异化角度建立寡头竞争模型,针对当提高产品环境质量成本递增,消费者对产品环境影响具有不同偏好情况下,清洁产品和污染产品生产厂商的收益进行分析.结果表明,政府不对产品环境影响进行管制以及对污染产品进行收费时,清洁产品生产厂商都可以获得较高的利润,并且政府环境法规越严格,清洁产品生产厂商利润越高.这表明,从差异化策略角度实行环境管理可以提高企业竞争力.

In a vertical product differentiation model, under the condition of consumers differ in their environmental preference and the coexistence of substitute products with different environmental impacts, the profits of cleaner and dirtier producer are analyzed. The result shows that, under both conditions while there is no regulation and product charge is conducted on the dirtier products, the cleaner producer get higher profit. It also shows that, from the view of differentiation, environment management will improve corporate competitiveness.