科技英语广告中的双关与翻译

Punning in English Advertisements and the Translation of Puns

阐述了英语广告中的几种双关类型——谐(同)音双关、语义双关、语法双关和成语、习语双关。广告英语中双关的翻译是一大难点,讨论了其翻译方法,提出应根据双关的含义,考虑广告英语的特点,采用不同的翻译方式。

This paper illustrates the various kinds of punning in English advertisements such as homophonic correlation, correlation of language meaning and grammar, punning of phrase and idiom. It is difficult to translate puns in English advertisements. The paper discusses the translation of English advertisements. The author holds the view that the double meanings of puns and the features of advertisements should be considered before different ways of translation are adopted.