消费行为及取向的伦理考量

Ethic Analyse on Consumption Behavior and Tropism

市场经济体制的建立和逐步发展带来了经济的繁荣、社会的发展,人们在充分享受了物质生活水平提高带来的满足之后,却又不自知的陷入了物质利益至上的泥潭。现代社会存在着一种由不断增长的物、服务和物质财富所构成的惊人的消费和丰盛现象,它构成了人类自然环境中的一种根本变化。满足基本需求后的人并没有正常地寻求更高一级的精神需要,或者有寻求尊重、归属感以及自我实现的需要,但发现这些需要越来越难以得到满足。富裕的人们受到了物的包围,人们的消费欲望和消费心态恶性膨胀,扭曲了人性和经济行为本身,提升物质生活水平的背后是整体生活质量下降和生存无意义。这种情况要求我们对消费行为进行伦理分析与思考,探讨社会的伦理风尚、个人的道德观念对消费行为的制约和影响,用经济的杠杆、行政的手段,特别是道德的力量引导消费。帮助人们树立健康的消费观,引导合理的消费行为,规正完善的消费取向,体悟生存意义的完满。

The establishment and development of the Market Economy System brings flourish and development of society.After enjoying the satisfaction brought by the improverment of the living level,people unconsciously re- lapse into the lair of profit paramountcy.There is one amazing consumption and rich phenomena composed by con- tinually increasing substance,service and wealth.It constitutes a ultimately change in human environment.Peo- ple don't normally seek higher spirit demand after satisfaction of basic requirement,or they have the demand of seeking respect,ascription and self-realization but find that the content becomes more and more difficult.The wealthy are surrounded by subsance,people's consumption desire and consumption intention viciously expand, and then distort humanity and economic behavior.The whole living quality declings and people survive with no meaning at the backside of improving level of matter life,This kind of matter call for us to analyze ethic and con- sider the consumption behavior,discuss the restriction and reflection on consumption behavior by the ethic fashion of our society,individual moral conception and induct consumption by economic lever,administration method, especially the ethic power.The destination is to help people build up healthy view of consumption,induct reason- able consumption behavior,advise perfect consumption tropism and undergo perfect of existence meaning.