论通感在广告文案中的作用

On Function of Synesthesia in the Advertising Case

本文以广告文案写作中的语言表达为研究对象,针对广告文案语言的劝诱性、实用性、限制性和新颖性等特征,探讨了将通感修辞手法运用到文案写作中的重要意义,具体论述了通感在文案表达中所起的重要作用,进一步证明了通感是一种极具创新性的的修辞手法。

The paper researches the expression of composition of advertising case, contraposing the characters of inducement nature?practicability?restrictiveness and novelty of language of advertising case. It discusses the important meaning of synesthesia in the composition of advertising case, dissertates the important function of synesthesia in the expression of advertising case, and has proved further that synesthesia is a kind of extremely innovative rhetoric.