我国体育旅游经营管理及发展对策研究

Management of China Sports Tourism and Its' Countermeasures

阐述了体育旅游市场现状及当前我国开发体育旅游市场的有利因素,分析了我国体育旅游面临的问题、机遇和挑战,针对存在的问题从经营管理角度提出了发展我国体育旅游的对策。

This paper expatiates the current situation and favorable factor of developing C hina sports tourism market, analyzes the facing problems, opportunity and challe nge of China sport tourism. Finally, the writer puts forwards some countermeasur es from the angle of managing.