科学认识和正确提升医院核心竞争力

Scientifically understanding and appropriately promoting the core competitiveness of the hospital

本文通过分析现代医院市场竞争状况,界定出医院核心竞争力为医院在医疗服务市场竞争中培育与提升的关键力量,是拉开同级医院服务水平与效益距离的根本力量;是医院长期养成的具有个性的文化品牌力量;是不断满足人类对医疗保健需求的动态力量;是推动医院在市场竞争中可持续发展的主导力量。并提出医院应着重培育和提升五大核心竞争力,即管理融合力、专科影响力、团队战斗力、文化凝聚力、营销策划力。

By analyzing the situation of market competition by modern hospitals, the paper identifies the core competitiveness of the hospital as the key force to be nurtured and promoted by the hospital in its competition in the medical services market; the basic force that spaces out service levels and profits of hospitals at the same level; the unique cultural force shaped by the hospital in a long period of time; the dynamic force rising constantly to mans needs for medical and health care; the main force driving the sustainable development of the hospital in market competition. The paper also proposes five major core competitive capacities to be especially nurtured and promoted by the hospital, viz. the integrative capacity in management, the influencing capacity of specialized fields, the fighting capacity of the team, the cohesive capacity of culture, and the scheming capacity for marketing.