摘要
中国女性在历史发展进程中呈现出不同的形象,这启发我们对当前中国女性形象进行反思。从广告这个视角来看,当前中国社会对女性形象传播存在误区,带来一些社会负面影响。所以树立人本广告观念,塑造具有双性人格的女性广告形象,是符合社会发展进程要求的。
Women's image changes in history,which makes us reflect on women's image.From the view of the advertis-ement,we can see the misunderstandings about the spread of women's image in nowadays China and its negative effects.As a result,it is necessary to establish a human-centered idea of the advertisement and to create women's image which bears the human nature of both male and female.
关键词
女性形象
人本广告观
双性人格
women's image
human-centered idea of the advertisement
the human nature of both male and female
