我国零售业如何应对零售市场全面开放后的冲击

How should Chinese retailing business deal with the impact after full opening of retail market in China

随着我国入世后过渡期的结束,我国的零售市场全面开放,国外零售企业加速了在我国扩张的脚步,我国零售业面临着更为激烈的竞争。本文通过系统分析我国零售业的优势与劣势,针对发展中存在的问题,提出了我国零售业提高自身综合竞争实力的对策。

By the end of transitional period entering WTO, Chinese retailing market will open fully. Foreign retail enterprises have been accelerating their expanding in China. Chinese retailing enterprises are facing more intensive competition. This article makes some countermeasures for raising Chinese retailing business ' comprehensive competition strength on the basis of existing problems during their development by systematically analyzing superiority and inferiority of Chinese retailing enterprises.