现代医院核心竞争力的构建和提升

The construction and Enhancement of core competitive Power in morden hospitals

医院在激烈的竞争中,要保证持续发展,关键在于增强核心竞争力。作者从评价医院竞争力出发,从人才是医院最核心的竞争力,培植卓越的营销及服务理念,有效的管理制度,构筑自己的医院精神等方面阐述和分析了提高医院竞争力的几个问题。

In fierce competition, the key to the sustained development for hospitals lies in the enhancement of the core competitive power. On the basis of the evalutation of hospital competitive power, the author expounds on the enhancement of hospital competitive power by scientific management in the following aspects:the summary of core competitive power theory, talents as the core competitive power in hospitals, the development of marketing and service concepts, effective management system, and the cultivation of hospital spirit