摘要
网络经济是建立在信息的生产、分配和使用基础之上的经济形态.在网络经济环境下,企业运作模式和营销方法出现了新的变化,把握这些新变化并改进我国企业的运营策略,有利于企业在信息化环境下实现成功的战略目标.
Cybereconomy is production , distribution based on information and application of the economic form . Under the environment of cybereconomy, the enterprise operation mode and marketing approaches have presented new changes. hold new change these and improve of our country operation tactics of enterprise,To master these new changes and improve our national operation tactics is beneficial for the enterprise to realize its strategic objective successfully.
出处
《吉林师范大学学报(自然科学版)》
2005年第2期100-102,共3页
Journal of Jilin Normal University:Natural Science Edition
关键词
电子商务
网络经济
企业运作
营销方法
E-business
cybereconomy
enterprise operation
marketing approach