中国政治文化全球发展战略探索——基于全球战略营销的框架

Strategic Explorations of the Global Development of China’s Political Culture——A Research Framework from the Perspective of Global Strategic Marketing

在全球化日益深入的今天,中国政治文化的战略选择是要通过在单位层次上进行继承创新,经过多路径向全球发展,从而构建体系文化,以维护中国文化主权完整、积极参与引导国际新秩序构建。中国政治文化全球战略营销是实现全球发展战略的一条重要战略途径。作为一个尝试,作者从全球战略营销的视角提出一个中国政治文化全球发展的战略思路。

As globalization is intensifying today, the strategic choice for China’s political culture is to re-create and develop itself from the basic to systemic cultural level, to develop globally via various routes, to construct a systematic culture, and to realize the integrity of the sovereignty of China’s political culture and to take active part in the reconstruction of the new international order. We believe that global strategic marketing is a strategic way for China to realize the global development strategy of its political culture. In this article, we attempt to provide a new research framework for China’s global strategy development of its political culture from the perspective of global strategic marketing.