客户生命周期价值模型扩展及在客户细分中的应用被引量：12

On the Development of Customer Lifetime Value Model and its Application to Customer Fine Segmentation

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摘要在分析客户生命周期价值模型研究现状及模型参数变化影响的基础上,通过引入动态客户保持率及相关的客户生命周期时间,探讨了客户生命周期价值模型的扩展,并将扩展模型应用于企业客户细分,提出了基于客户价值的企业客户细分及客户关系管理策略. <Abstrcat>Based on the present study of customer lifetime value (CLV) model and its parameter influence, it were discussed the development of customer lifetime value model by means of introducing dynamic customer retention rate and customer lifecycle time, applied the developed model to enterprises' customer fine segmentation, and proposed the tactics of customer fine segmentation and customer relationship management based on customer value.

作者谭跃雄周娜于强

机构地区湖南大学工商管理学院

出处《湖南大学学报（自然科学版）》 EI CAS CSCD 北大核心 2005年第3期124-128,共5页 Journal of Hunan University:Natural Sciences

关键词客户生命周期价值扩展模型客户细分应用客户关系管理 customer lifetime value (CLV) developed model customer fine segmentation application customer relationship management (CRM)

分类号 F713.50 [经济管理—市场营销]

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参考文献8

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