构建中国乡村传播学的基本思路——传播学本土化的一种探索

A Road for Building China's Rural Society Communication Studies

文章从传播学这一学科在中国的发展趋势谈起,结合中国乡村社会的变迁以及对乡村社会研究的深入,提出构建中国乡村传播学的基本思路,就其主要研究范围、研究对象、研究方法及理论基础做了初步的界定。

This paper outlines a way for building China's rural society communication studies in the light of the trend of the subject of mass communications in China and the transitional characteristics of China's rural society. It also initially defines its research scope, research subject, research methodology and theoretical basis.