摘要
传媒价值的分割可以价值决定为依据,也可以斯密的三分法为依据。前者能够保证公平,后者有利于提高效率。在社会主义市场经济条件下,传媒产品既有政治属性,能够作为舆论宣传工具;又有经济属性,能够作为商品生产和商品交换,传媒价值的分割从而是一个需要研究的问题。科学分割传媒价值,能够促进传媒经济的发展。
The segmentation of media value can be performed under the guidance of value determination and the trichotomy of Smith as well. The former one can assure fairness and the later efficiency. Under the conditions of socialism media products have the attributes of politics which can be used as the tools of propaganda and of economy and can be produced and transferred as commodities. Thus the topic of the paper deserves further studies.
出处
《湖南大众传媒职业技术学院学报》
2005年第3期5-10,共6页
Journal of Hunan Mass Media Vocational and Technical College
关键词
传媒价值
三分法
价值分割
media value value determination trichotomy segmentation