论商品包装的色彩使用原则

On the Principles in the Choice of Colors of the commodity Packages

进入感性消费时代,人们的消费已从过去单纯追求实用,到既注重实用但更追求心理愉悦变。企业如何巧妙运用色彩的心理功能,设计精美的商品包装,去赢得顾客,赢得竞争,有着重要的意义。商品包装色彩使用的原则,一要符合消费者的审美习惯,二要符合商品的使用特点,三是包装色彩要不断发展。

It is quite important to tactfully use the psychological function of colors and to design fine packages of commodities. Only by doing this can the commodities attract customers and beat competition. There are some important principles in the choice of colors of the packages of commodities such as conforming the aesthetic habits of consumers conforming the using features of commodities and constantly developing the colors of packages.