对药品市场营销中代理环节监督管理的思考

Discussion on the Administration of the Agent Part in Pharmaceutical Marketing

随着我国药品分销市场的对外开放,传统的批发零售经营方式发生了根本变化,代理配送制将成为医药流通的主要方式,药监工作人员要准确掌握药品分销市场的现状及发展趋势,抓好药品市场营销代理环节的监督管理。

With the opening of pharmaceutical distribution markets in China, the traditional operating methods for wholesale and retail have been changed radically. An agent-based delivery system will be the major circulating method for pharmaceutical marketing. Administrator for pharmaceutical products control should hold the actualities and developing trend of pharmaceutical distribution markets in hand exactly, monitor and manage the agent part in the marketing carefully and seriously.