钢铁企业营销信息分析及价格决策模型的研究

Study on Marketing Information Analysis and Price Decision-making Model for Iron and Steel Enterprise

钢铁企业日益重视营销信息的收集和分析,建立科学、规范的信息收集、分析模式价格决策流程,有利于企业主动积极地应对市场环境的变化和参与市场竞争。通过研究钢铁企业现有的信息分析模式,在对这些分析模式进行整合的基础上提出了一种分析方法。

More and more iron & steel enterprises are attaching importance day by day to the marketing information collection and analysis in order to set up a scientific and standard information acquisition and analysis model and a price decision-making flow route to actively cope with the instant changes of the market environment and fierce market competition.The present paper puts forward an integrated analysis method through carefully study on the information analysis model currently used in the iron and steel enterprises.