2008年奥运会与我国体育旅游经济的发展

The 2008 Olympic Games and Economy on Athletic Tourism Development

北京2008年奥运会申办成功,为发展体育旅游产业创造了一个极佳的契机,不仅会扩大体育旅游消费的需求,同时也会提高国内旅游者的体育参与意识,对我国的旅游交通、旅游酒店等行业带来深远影响。目前,我国应抓住奥运会的良好机遇,宣传先进的旅游文化,充分挖掘旅游市场潜力,将我国的旅游业进一步做大、做强。

The success of applying 2008 Olympic Games offers great opportunity for Chinese athletic tourism development,for it not only expands the need of sports consumption,but also improves domestic tourists' awareness of participation. However,there is still gap between China and advanced countries concerning public equipment.In that case,it is suggested that tourism propaganda should be made to dig the potential market to advance China's tourism economy.