公共关系中个人形象与组织形象的辩证关系

The Dialectical Relationship Between Individual Image and Organizational Image in Public Relations

个人形象与组织形象是相互区别、各自独立的概念。但在现实的公共关系活动中二者又是相互包含,不可分割的。个人形象与组织形象相互作用、共同发展。

Individual image and organizational image are different concepts. But they include each other and can't be separated in real public relations' activities. They react each other and develop together.