摘要
制定合理的国际市场进入策略是我国企业“走出去”的前提。本文从微观层面阐述了我国企业在“走出去”时应如何选择进入区位、进入时机、进入规模、进入方式及其发展序列。
Preparing appropriate international market entry tactics is the p recondition of 'Going Global'. This paper discusses the ways how to suitably cho ose regions of entry, timing of entry, scale of entry, modes of entry and their developmental sequence when Chinese enterprises 'Going Global'.
出处
《黑龙江对外经贸》
2005年第4期9-10,15,共3页
Heilongjiang Foreign Economic Relations and Trade
