电信行业客户关系管理的数据仓库系统建设

CONSTRUCTION OF CRM DATA WAREHOUSE SYSTEM IN TELECOMMUNICATION TRADE

本文将数据仓库的理念与电信行业管理决策以及支持信息的需求结合,根据企业业务系统的条件,来探讨和设计各个业务系统数据的整合及数据仓库的构建.将管理的理论与方法、基础分析模型引入到数据仓库系统,这些工具与OLAP(On-LineAnalyticalProcessing)分析和数据挖掘的灵活结合,使数据仓库的效能得到有效的发挥,有利于数据仓库的投资回报尽快得到体现.

The paper integrates Data Warehouse with supporting information and administrative decision of telecommunication trade, according to the terms of enterprise's business system, discusses and designs the integration of the systematic data of each business and construction of Data Warehouse. The method and theory and basic analytical model of management are introduced to Data Warehouse System, these tools and OLAP (On-Line Analytical Processing) and flexible combination of Data Mining make the efficiency of Data Warehouse get full play, help the investment repayment of Data Warehouse to be relected as soon as possible.