摘要
在日趋激烈的服装产品市场竞争中,中国的服装企业为拓展市场,应进行创新,积极推广绿色服装产品的市场营销策略。本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。
In China,in order to obtain greater market share,clothing enterprises should carry on innovation,popularize the marketing tactics of green clothing actively in the fierce clothing market competition.This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics,price tactics,etc.
