体育营销过程分解

Malaysia's New Intenal Impetus

体育营销和传统营销一样,是一个过程,一个周而复始的循环过程。体育营销管理模型很好地描述了这一循环过程以及其中的体育营销要素,这对体育企业和参与体育产业的非体育企业的决策层和体育营销人员的实践都具有借鉴意义。

During ten years,based on Mahathir's initiative and ambition to upgrade Malaysia's economic structure and transform it into a'knowledge society', Multimedia Super Corridor(MSC)has taken shape.Malaysia has put a heavy investment to build up future'intelli- gent cities',with great involvement from the whole country.Two intelligent cities-Putrajaya and Cyberjaya,have gradually exhibited the characters of future dreams.Will these dreams come true one day,or are they only urban utopias?Our reporters went across MSC,by visiting intelligent cities,and interviewing officials,institutions and companies in MSC.You will discover a real MSC.