摘要
从广告艺术的构成元素出发, 探讨珠宝广告的表达技法和设计要素, 并从心理的角度初步分析珠宝广告对受众心理的迎合与引导。
The skills of expression and key elements of design in jewelry advertisement are discussed based on the elements consisting of advertisement art. The meeting and leading role of jewelry advertisement to the mentality of acceptors are analyzed from the point of psychology.
出处
《宝石和宝石学杂志》
CAS
2005年第1期43-45,共3页
Journal of Gems & Gemmology
关键词
珠宝
广告艺术
设计
jewelry
advertisement art
design
