个性化推荐技术的研究

The Research on the Technology of the Personalization Recommendation

电子商务正以空前的速度进入人们的生活。人们对于网上交易的便捷性和智能化也提出了新的要求。个性化推荐作为网络商业活动的中介的出现,对智能化电子商务起到了很大的推动作用。个性化推荐可以根据用户的兴趣爱好主动推荐商品,提供个性化的服务。本文介绍了代理的定义并对商业代理所采用的关键技术进行了讨论,预言了它的未来发展趋势。

The software agent technique in E-Commerce acts as the mediator of web commerce, and it contributes to the improvement of the intelligent E-Commerce. The intelligent agent helps to recommend the merchandise based on the user profile. This paper introduces the key techniques in the current personalization E-Commerce agents and predictsits its direction in the end .