商铺投资环境评价初探——以上海商铺市场为例

Probe into the Investment Climate Evaluation of the Store Taking the Store Market of Shanghai as the Example

商铺投资环境评价除了与房地产投资环境评价有相似之处外,也有自身的特点。主要表现在商铺与商圈之间的密切关系,商铺所处的区位因子对商铺的价值增值起了重要的作用。通过对上海商铺市场的分析,初步构建出商铺投资环境评价体系的一些基本因素。

The investment climate evaluation of the store has some similar things with the investment climate evaluation of the real estate, and also has some features of its own. The main externalizations are the close relation between the store and the commercial circle, and the location factor of the store plays an important role in the value and the appreciation of the store. Through the analysis on the store market of shanghai City, this paper structures some basic factors of the store's investment climate evaluation system.