在“三贴近”中实现新闻价值的最大化

Realizing the Maximum of News Value in Carrying Out “Three Closenesses”

在媒体竞争日趋激烈的今天,如何实现新闻价值的最大化已成为媒体竞争制胜的重要法宝之一。因此,挖掘新闻事实中所蕴含的价值,使新闻价值实现最大化,已成为各路媒体记者的立身之本。实现新闻价值的最大化,走“三贴近”的路线是一条重要途径。媒体新闻只有贴近实际、贴近生活、贴近群众,才能被受众广泛接受。

Nowadays, competition in media is ever-intense, and in the rivals how to maximize news value has become one of the magic formula. Therefore, exploring the value behind news report comes to be an essence of media reporting for all correspondents. This paper suggests the “three closenesses” should be an important way. Only through closeness to fact, closeness to life, and closeness to the masses can news report be accepted by more wide scope.