新闻媒体的社会责任与文化品位

Social Responsibility of News Media and Its Cultural Quality

社会责任构成新闻传播活动的基础,提高新闻作品的文化品位是社会责任的题中应有之义。近年来,某些舆论导向出现偏差,使新闻作品呈现泛娱乐化、低俗化的倾向,都是着眼市场占有率、弱化社会责任所致。鉴于此,新闻工作者必须践行社会效益优先的原则,赋予新闻作品以深邃的思想内涵,培养受众健康向上的审美情趣,以促进大众文化品位的提升。

Social responsibility is the basis for news dissemination, and improving the cultural quality of news report is the essence of fulfilling the responsibility. In recent years, some bias in direction of public opinion has made news publications more recreational and vulgar, which results from stressing market share and neglecting social responsibility. In view of such situation, correspondents should take the priority of social interests, endow publications with profound thoughts, and foster healthy aesthetic perception of the masses so as to improve their cultural quality.