论明清时期徽商的“诚信”观

On the Viewpoints of Trust Held by the Anhui Businessmen in the Qing and Ming Dynasties

明清时期徽商力践“以诚取利”、“以信取利”和“以义取利”的经营之路 ,带有明显的儒家“诚信”思想。这对于今天我国的社会主义市场经济建设有积极的借鉴意义。市场经济中仍要处理好义、利关系 ,坚持诚信经营 ;要大力抓好社会道德建设 ,实现“法治”和“德治”的结合 ;要处理好传统文化和西方文化的关系 ,努力汲取传统文化之精华 。

Anhui businessmen in the Ming and Qing dynasties advocated the operation of business with trust, which is still of realistic significance to construction of the socialist market economy today. Relationship between the righteousness and profits should be dealt with properly in the market economy. We have to strengthen the social morality construction so as to realize the integration of the rule by law with the rule by virtue. Meanwhile we also have to handle properly the relationship between the oriental culture and western culture, we need to draw on the cream of the traditional culture which can be used to serve the building of socialist economy.