网络经济的“马太效应”与企业对策

“The Matthew Effect”and Enterprise Countermeasures of Network Economy

网络经济是知识经济的主要特征,企业传统的运作模式在网络经济中受到强烈的冲击,因特网使不同市场的界限变得模糊,使竞争变得更加激烈,更加难以控制,也使“马太效应”具有普遍性及合理性。企业要想成为“马太效应”中的赢家,就要不断地采取对策占有先发优势,培育核心竞争力,运用标杆管理进行分类比较,不断地进行调整与创新。

Network economy is main characteristic of knowledg e economy,traditional operation model of enterprise get intensive impact from netw ork economy,internet make different market border blurry,make competition fierce and difficult to control,and make“the Matthew effect'have universality and rea sonableness.If enterprise want to be a winner of“the Matthew effect',they must adopt advantage countermeasures,cultivate core competition,use model enterprise management method, and carry on adjustment and innovation instantly.