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面向电子市场的网络中介逆向选择风险控制研究 被引量：2

Adverse Selection Risk Control of Cybermediary in Electronic Markets
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摘要 从产品导向与用户导向的质量角度,探讨网络中介可以采用的逆向选择风险控制措施。通过对AUCNET、eBay和CA-TEX等多个网络中介交易风险控制措施的分析,进一步讨论各种风险控制措施的作用及其适用的交易类型,以期对网络中介的管理决策有所帮助。 Adverse selections caused by quality uncertainty and information asymmetry can reduce transaction efficiencies in electron-ic markets. In this paper, measures of adverse selection risk control are discussed from the viewpoint of product-or user-oriented quali-ty. Then functions and trade types of each measure are researched on the basis of case studies including AUCNET, eBay CATEX andso on. It is thought that this result will be important for the decision-making of cybermediary in electronic markets.
作者 李莉 杨文胜 谢阳群
机构地区 南京理工大学经济管理学院 安徽大学管理学院
出处 《图书情报工作》 CSSCI 北大核心 2005年第6期71-74,65,共5页 Library and Information Service
基金 国家自然科学基金资助项目"企业客户关系管理中服务机理与知识平台的研究"(项目编号:70271030) 安徽省高校青年教师科研资助项目"电子商务市场信息不对称的控制机制研究"(项目编号:2004jqw05) 安徽省教育厅人文社会科学研究项目"面向电子市场的逆向选择风险规避研
关键词 电子市场 质量不确定性 逆向选择 网络中介 风险控制 electronic market quality uncertainty adverse selection cybermediary risk control
分类号 F713.36 [经济管理—产业经济]
  • 相关文献

参考文献16

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二级参考文献10

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共引文献14

同被引文献12

  • 1李晓红.浅论我国电子商务中的广告管制[J].现代情报,2004,24(12):180-181. 被引量：1
  • 2赵昕,王静.金融监管的新课题:第三方支付[J].电子商务世界,2006(7):68-70. 被引量：24
  • 3刘子龙.C2C电子商务信用监管体系探究[J].中国信用卡,2006(09X):62-64. 被引量：15
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引证文献2

二级引证文献8

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2005年 第6期

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