省级卫视频道的专业特色化策略

Provincial Satellite TV & Its Tactics of Speciality Characterization

聚焦中国当今传媒竞争环境下的省级卫视现状,从经济学和传播学及西方媒介的发展经验等角度分析省级卫视的发展路向,探讨其专业特色化策略,有利于传媒市场的合理分割与健康成长。

The present paper focuses on the study of the status, the competiton faced and the corresponding act of characterizing of provincial satellite TV in the present China, a media competitive situation. Based on the aspects of communication, economics and the experience of west media’s progress, it emphersizes the inevitability of the way of specialization to provincial satellite TV, and makes a search for strategical thinking in the way of specialization.