知识经济时代产品营销的竞争点及营销策略研究

The Research about Competitive Factors and Marketing Tacticsin the Era of Knowledge Economy

知识经济时代,营销环境和消费者需求的变化导致产品营销的竞争点有所变化。企业只有掌握新时期产品的竞争点,并针对这些竞争点实施合理的营销策略,才能在竞争中立于不败之地。

<Abstrcat>In knowledge economy era, the changes of marketing environment and consumer demands cause the transformation of competitive factors. In order to establish in an unassailable position in the competition, enterprises must understand the competitive factors in new period and implement rational marketing project.