价值工程在日化企业产品开发中的应用

Application of Value Engineering in Daily Chemical Industry

越来越多的企业开始从产品的市场推广竞争转向产品源头竞争,即通过降低产品开发成本,提高产品开发速度,价值工程是降低开发成本的行之有效的方法;以广东高露洁公司为背景,介绍了日化企业利用价值工程降低产品开发成本的做法。

With the development of market competition, more and more enterprises turn the traditional competition of market development to the competition of production development, i.e., through the cost cutting and speeding up the product development. Value engineering is a good way to cut down development cost in new product development. This paper introduces the experience in application of value engineering in a daily chemical enlerprise,Colgate Co. Ltd (Guangzhou)The experience of the case study is useful for other companies.