中国芸豆品牌发展战略研究

Study on Brand Agriculture of Kidney Bean in China

芸豆是中国主要的出口农产品,也是中国优势农产品。笔者通过分析中国芸豆分布、生产、出口现状,针对芸豆生产存在的主要问题和优势,提出以市场为导向,以科技为依托,加工出口为龙头,农工贸一体化,产加销一条龙的发展思路,通过树立“品牌农业”思想,适度规模,优区优栽,不断提高芸豆产品质量,加快推进芸豆产业市场化、标准化、国际化。

The kidney bean is main export agricultural product in our country, and the advantageous agricultural product of our country too. This paper analyzed the current situation of kidney bean in China. After analysis of the main problems and advantages, according to improve the competitive of kidney bean products in international markets, the industry developing system with Chinese characters was put forward. A concretion of seminal ideas in integration of agriculture, industry and commerce, optimum-scale farm management, make international and standardization. The strategy for establishing production base for exporting kidney bean was suggested as increasing investments on science and technology and developing leading incorporation to promote the development of kidney bean industry, the study will benefit the characteristic agriculture in middle-western China and the improvement of the farmers' living standard.