三位一体 强化实训——万博学院广告学专业在企业建设教学基地

The Trinity, Strengthen Practice and Training——advertising specialty of Wanbo institute builds the teaching base in enterprises

“三位一体”是广告专业实训课的一种教学方法,由高校和广告公司、生产企业三方组成教研室,安排教学,根据企业和市场的实际需要进行市场调查、创意、策划和CIS设计等。它将教学和实践紧密的结合起来,是培养应用型人才,适应职业需要的成功的教学方法。这个方法也适用于其他相关专业的实训课教学。

The Trinity' is a teaching method of practice and training lesson in advertising specialty. Firstly the universities, advertising companies and manufacturing enterprises made up the teaching and research committee, arranging teaching. Then according to the actual needs of enterprises and market, they carry on market survey, creativity, planning and CIS design and so on. 'The Trinity' combines teaching and practice closely. And it is a successful teaching method that can cultivate applied talents and meet the professional needs. This method is also suitable for the actual training lesson of other relevant specialties.