武术竞赛市场开发的现状与对策研究

Current situation and countermeasure analysis on market exploration of wushu competition

武术竞赛市场的开发在获得良好的发展机遇的同时,也存在着市场化程度不高、竞赛市场主体不成熟等问题。为解决这些问题,建议采取如下措施:建立和健全体育产业法规体系;大力推进武术职业化,扶持社会化武术实体;根据消费者需求调整竞赛规则;引入搏彩业等。

Market exploration of wushu competition obtained good development opportunity and showed some problems such as low marketing degree and immature competition market. In order to solve these problems,it was suggested to establish and perfect the law system of sports industry,promote the professionalized wushu sports,prop up social wushu industry,and adjust competition rules according to the market needs and support wushu competition.