论历史文化与城市品牌经营——以西安市为例的分析

Historical Culture and City Brand Management: A Case Study

从西安的现实角度出发,指出历史文化对其发展的重要性;通过对城市经营模式的实质分析,指出西安城市经营应采用环境经济模式。并提出西安在以历史文化打造城市品牌时,应着重从经营思想规划、塑造品牌城市和经营谋略推进等3个方面入手,推动整个城市的发展。

City management is a concept of rich connotations. In view of the practical condition of Xi'an, the paper reveals the importance of historical culture to the development of the city. By analyzing the nature of city management models, it is pointed out that the model of environmental economy should be adopted for the management of Xi'an City. The aspects to be focused on when building Xi'an's city brand with its historical culture are also proposed to promote the development of the whole city.