手机将成为第五种大众化媒体

Mobile Phonethe 5th Popularized Medium

从手机所具备的媒体条件入手,分析了手机的优势与弱点,指出手机在传播手段上时空兼备,传播时效上迅速简捷,信息储存方面持久随意,与受众可以交流互动的特点。通过手机媒体与其他四种大众传媒的对比分析,提出在电信网、计算机网、有线电视网三网融合的趋势下,手机具备成为大众化信息媒介平台的条件。伴随着数字化技术的应用,全球3G手机的逐渐普及,手机不仅是人们的通信工具,而且正在通过其增值功能形成一种新兴产业门类,并与其他主流媒体一起承担起大众传媒的责任,手机将成为继报纸、广播、电视、互联网之后的第五种大众传媒。

Analyzes the advantages and disadvantages of mobile phone in view of their accessible conditions as a communication medium. Easy and quick to communicate information, long-lasting strorage with simple operation and interactive in time feature the mobile phone. Compares the mobile phone with the other four popularized media, it presents the performance of a popularized information platform in combination with telecom network, cable TV network and internet. Accompanied with the developments of digital technology and 3G mobile phones, the mobile phone will play a more important role in not only the communicating means but the oncoming industries. The mobile phone is thus regarded as the 5th popularized medium following the newspaper, broadcasting, television and internet.