我国企业品牌运作中存在的问题及对策

The Problems in the Brand Operation of Our Country's Enterprises and Countermeasures

企业品牌的运作已成为企业经营活动中不可忽略的一个环节,而我国企业品牌在运作方面存在着许多问题,针对这些问题,提出了应采取的相关对策。

The brand operation of the enterprise s has become an assignable link of the management of the enterprises' however ther e are many problems in the brand operation of our country's enterprises. In the light of these problems' this paper puts forward some corresponding countermeasu res.