开发“三江”旅游资源 打造城市旅游品牌

Developing Tourism Resource of “Sanjiang” and Forgeing City Tourism Brand

一个品牌 ,对内表现为核心价值 ,对外表现为品牌形象。品牌打造得好 ,就是品牌形象塑造得出色。品牌形象不是孤立存在的 ,它是由许多的其他形象罗列起来的。旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象 ,最终赢得市场客源。本文以佳木斯市为例打造城市旅游品牌。

A brand shows the image of it outside and central value inside. Forging the brand well results in creating the image of the brand well. The image of the brand is not in an isolated position, it's made up of many other images .The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .The essay is a discussion of forging city tourism brand by taking Jiamusi for example.